South Korea Reports Surge in Imported Car Sales
Data from the Korea Automobile Importers & Distributors Association (KAIDA) showed sales of foreign cars climbed 16.7 percent year-on-year to 307,377 units. December alone saw 28,608 imported vehicles sold, marking a sharp 21.6 percent increase compared with the same month in 2024.
German automaker BMW led the market, selling 77,127 units, while Mercedes-Benz followed with 68,467. U.S. electric carmaker Tesla ranked third at 59,916 units. Other notable performers included Volvo with 14,903, Lexus with 14,891, and Audi with 11,001.
European brands dominated overall, accounting for 206,245 units — 67.1 percent of total imports. U.S. models captured 22.3 percent of the market, Japanese brands 8.7 percent, and Chinese manufacturers 2.0 percent.
The figures underscore South Korea’s growing appetite for premium European cars and cutting-edge American EVs, reinforcing the country’s position as a key market for global automakers.
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