GreenRoad names Andy Bottrill as chief revenue officer

GreenRoad appointed enterprise software veteran Andy Bottrill as chief revenue officer on July 21, 2026, to lead global sales, partnerships, customer expansion and go-to-market execution. The hire is part of GreenRoad’s push to scale its predictive fleet-safety platform and expand adoption among passenger-transport operators worldwide.

Why it matters: - GreenRoad is trying to turn an established customer base and fleet-safety technology into repeatable global growth. - The appointment adds a senior revenue leader as the company pushes passenger-transport operators toward predictive risk prevention instead of reactive incident response. - GreenRoad’s platform targets safer driving, fewer incidents and more efficient journeys across bus, coach and passenger transportation.

What happened: - GreenRoad appointed Andy Bottrill as chief revenue officer on July 21, 2026. - Bottrill will lead GreenRoad’s global commercial organization, including sales, partnerships, customer expansion and go-to-market execution. - GreenRoad said the move supports the company’s next phase of growth. - The company described the hire as part of a broader effort to scale globally.

The details: - Bottrill has more than 20 years of experience leading sales and growth for enterprise software companies. - He joins GreenRoad from Planful, where he was senior vice president for EMEA. - At Planful, Bottrill oversaw the company’s expansion across the region. - Before Planful, Bottrill spent 11 years at BlackLine. - At BlackLine, he rose from account director to senior vice president for EMEA. - Bottrill helped build BlackLine’s EMEA operation across the UK, Nordics, France, Germany, the Netherlands, the United Arab Emirates and South Africa, plus the Asia-Pacific region. - GreenRoad’s platform combines real-time driver feedback, telematics, video and predictive AI. - AskMila™ serves as the agentic AI layer that turns insights across drivers, vehicles, routes and schedules into action. - The platform identifies risk patterns and recommends next steps. - GreenRoad says the system helps operators move from reviewing incidents to anticipating and preventing risk. - The company says continued product innovation, stronger customer support and a more scalable approach to predictive risk intelligence will support that shift. - GreenRoad operates in bus, coach and passenger transportation.

Between the lines: - The hire signals that GreenRoad wants a more structured commercial push as it competes for broader enterprise adoption. - Bottrill’s background in regional expansion suggests GreenRoad is betting on process, partner coverage and team-building, not just product strength. - CEO Yali Harari said Bottrill has a proven ability to build markets, develop high-performing teams and translate enterprise technology into scalable commercial growth. - Harari also said the appointment strengthens GreenRoad’s ability to turn technology, industry expertise and customer relationships into a repeatable global growth engine. - Bottrill said GreenRoad has a differentiated technology platform, substantial fleet-safety expertise and an established international customer base.

What's next: - GreenRoad plans to use Bottrill’s leadership to expand adoption of its predictive capabilities across passenger-transport markets. - The company is aiming to scale its commercial organization into a world-class operation. - GreenRoad is positioning its AI-driven platform for wider global growth as it deepens support for operators.

The bottom line: - GreenRoad is pairing a senior revenue hire with predictive-safety software it believes is ready for broader global scale.